DTV Awareness in Texas is High
Jul 01, 2008 in Web News
A new survey reports most consumers in Texas know about the nationwide switch to digital television (DTV), which will be completed on February 17, 2009.
The National Association of Broadcasters (NAB) today released a new poll that shows 92 percent of Texas households were aware that full-power television stations will be switching their broadcast signals and programming to an all-digital format. Across the country, consumer awareness of the DTV transition is nearly universal at 90 percent.
An estimated 1,715,980 homes in Texas rely exclusively on over-the-air television, meaning they watch free TV broadcasts using rabbit ear or rooftop antennas. These households will need to take steps to receive a digital television signal by February 17, 2009, when all full-power stations must begin broadcasting only in digital.
Among the survey’s key findings in Texas:
* 92 percent of households are aware television is switching to digital
* 37 percent of households correctly stated the date of the transition
* 72 percent of households recalled seeing DTV messages on TV
Led by NAB, broadcasters nationwide are focusing their efforts on educating Americans about the actions they need to take to be prepared for the switch. Over-the-air viewers must either purchase a converter box or digital TV set, or subscribe to a pay service, such as cable or satellite. Local television and radio stations will continue running spots that highlight the transition date and the government‘s converter box coupon program, as well as explain the benefits of DTV and the ways consumers can upgrade to digital.